Jeroen de Bakker, Founder and Online Strategy Director

Jeroen worked for several communications agencies before he founded the award winning digital branding

agency Qi in 1997, working for clients such as Heineken, Schiphol, Bols and Philips. In 2005 he moved

to TBWA\, were he was managing director of Tequila\ and head of the Strategy & Innovation department.

He initated BrandGossip, an online tool to monitor rumour around brands. Jeroen is seen as one of the leading

thinkers in the field of interactivity and technology and its impact on marketing. Next to 2008 Jeroen

publishes about the digitalization of advertising and is working on innovative media initiatives.