Marcel Beerthuizen, Founder and Managing Director

Marcel was founder and managing director of TBWA\Brand Experience Company. He directed this agency

to the market leadership in the field of brand experience and partnership marketing (sponsorships,

endorsements, cause related marketing and content creation) with clients such as adidas,

Heineken International, Holland Casino and ING. In the last eight years he was named five times as

most influential person in the Dutch sponsorship industry, the last time in 2007.