This August the 18 clubs of the Dutch Eredivisie football league and Endemol launched their own digital television channel: Eredivisie Live. 2008 teamed up with this new venture and developed an integrated campaign from naming, logo to mass communication, brand experiences and online lead generation. After the first three weeks of broadcasting, Eredivisie Live already has more than 200.000 subscribers.

The European fashion retailer WE asked 2008 to revive their brand and consumer experience. For this we created a story telling device that is breaking with the conventions in the fashion industry and starts a new movement. The movement will become the inspiration and staring point for collections, shop designs, in store services and the way WE has conversations with its customers.

AkzoNobel and 2008 closely worked together to inform all stakeholders about the new Akzo Nobel brand identity and positioning after the merger with ICI. The focal point during this joint effort was to connect with and inspire all audiences about the vision and potential of the new company, before AkzoNobel would enter deep conversations and relationships with specific audiences.

YouGov is an innovative global market research agency that had recently been growing with a series of acquisitions. The task for 2008 was to help the company to articulate an inspirational and motivational brand identity that would connect with all stakeholders alike. The result of this brand review will be a new brand architecture, tagline, visual style, tone and a series of brand communications leading to a re-launch of the brand in early 2009.

2008 was asked to help reconnect the brand with the European dealer network in an increasingly competitive market. 2008 developed a series of external and in-store communication material which brings the brand idea of "explore nature" to life. Not only in winter- and summerbrochures but also with premium point-of-sales material, remarkable give-aways and on the internet.

Ernst & Young is the leading accountancy and consultancy firm in the Netherlands. The company uses sponsorship as a platform to enhance their market leadership and to intensify their relationship with clients, stakeholders and employees. Ernst & Young is currently Partner in Sport of NOC*NSF. 2008 helps with the strategy and development of the sponsorship programme.